Forecast Via Regular Assessments

Forecasting means poking your head out to take a look around. Groundhog Day teaches the business owner to take a look at data and other assessments so you can more accurately assess and forecast instead of guessing.

Collaborate With Others

Punxsutawney Phil has an Inner Circle. That clever collaboration has turned into a big event that attracts national media and addition business and event revenue.

Grab Market Leadership or Duplicate Success

Punxsutawney Phil has experienced huge success (no accounting goes to that elixir of life) and is the market leader, so to speak. However, there is always enough opportunity to go around and so other towns and marmots have jumped into the game. One you have leadership, it is easier to maintain.

Make Small Changes Toward Change

Avoid the trap illustrated in the movie, Groundhog Day. Avoid the trap of making the same mistakes over and over again or getting stuck in the same cycles of behaviors or tasks. Assessments allow for readjustments. Making small changes regularly reveals what works best and allows new and effective patterns to emerge and replace the old.